Communications consultancy: define your digital strategy before taking action

A website, publications, an advertising campaign: every communication initiative costs time and money, and only pays off if it serves a clear objective. Communication consultancy involves setting this objective before taking action: what you want to say, to whom, through which channels, and with what budget.

As a web consultancy since 2007, AmaZili works with you to build your digital strategy, then helps you implement it, either with our teams or with your own.

What a communications consultancy agency does

A communications consultancy advises advertisers and carries out communications campaigns on their behalf. It handles the creative side and may delegate a greater or lesser part of the work, particularly the technical implementation.

The industry has changed significantly with the rise of digital marketing: a website, a search engine, an advert or a post can all be measured, and the strategy is adjusted in light of the results. To find out more, read our post on how a web consultancy agency can contribute to your digital strategy.

Your digital strategy, step by step

1. The current situation: your website, its ranking on Google, your social media presence, your brand image, and what your competitors are doing;
2. objectives and target audiences: what you expect from your communications — brand awareness, leads, sales, recruitment — and the people they need to reach;
3. messages: what sets you apart, expressed in your customers’ own words;
4. channels: website, SEO, online advertising, social media, email, print media — selected according to your target audiences and resources, not all at once;
5. the action plan: timetable, budget, and a breakdown of what you’ll do yourself versus what you’ll outsource;
6. measurement: simple metrics, tracked over time, to adjust anything that isn’t working.

From advice to implementation

A strategy is only worth anything if it is put into practice. Depending on your resources, we can carry out all or part of the plan — logo, brand guidelines, website, SEO, online advertising — or we can support your teams as they implement it.

For social media, we advise you — on choosing platforms, editorial guidelines and posting frequency — whilst your teams take charge of the day-to-day management: a daily presence is best maintained by those who know the company from the inside.

Understated and responsible communication

We reduce the carbon footprint of the websites we create, and of those our clients entrust to us for hosting, by using servers located in France. Our advice therefore aligns with your CSR approach: fewer unnecessary pages, optimised images, and tools over which you retain control.

On this topic, read why an eco-friendly website is an asset for your SME and how to regain control of your website, your data and your CMS.

Start-ups, SMEs and mid-market companies

We support businesses of all sizes and at every stage of development, drawing on the experience we’ve gained working with both American start-ups and major European companies. A start-up needs to move quickly with limited resources; an SME needs to prioritise the few actions that really matter; a mid-market company needs to maintain consistent communication across its sites, brands and teams.

Based near Annonay, we support businesses throughout the Auvergne-Rhône-Alpes region.

Frequently Asked Questions

How much does a communications consultancy cost?

The initial 15-minute consultation is free of charge: it allows us to identify your needs. We will then provide a quote based on the scope of the assessment and the action plan.

Do you need a strategy before redesigning your website?

Yes: a website is designed based on what it needs to achieve — leads, sales, brand image. Without clear objectives, a website is judged solely on its appearance, and it gets redesigned without knowing whether it actually serves any purpose.

Do you manage our social media?

No. We advise you on the choice of platforms, editorial direction and posting frequency; the day-to-day management is left to your teams.