Search engine optimisation: boosting your visibility on Google for the long term

Search engine optimisation (SEO) encompasses everything that improves your website’s ranking in the organic results of search engines — Google, Bing, Qwant, Ecosia and DuckDuckGo. A higher ranking means your website receives more visitors; when well-designed, it converts these visits into enquiries, quotes or sales.

SEO isn’t a one-off task: your competitors are publishing content, search engines are evolving, and your offerings are changing. AmaZili supports you over the long term.

Our support, in six stages

1. An initial audit. Where does your website stand, for which search terms, and against which competitors? This is the SEO audit, which sets the priorities.
2. Keywords, in collaboration with you. Our consultants and you choose the search terms to target: those used by your customers, not just those related to your industry.
3. Technical optimisation. Tags, broken links, 301 redirects, page speed, mobile display, structured data: anything that prevents Google from fully understanding your website.
4. Content. Rewriting key pages, creating pages and articles that answer your customers’ questions, and linking between your pages.
5. Inbound links. Relevant links from the websites of your partners, customers and suppliers: a key factor, provided they look natural.
6. Monitoring. A monthly report on your rankings and traffic, and how they’re changing.

Local SEO

For a business operating locally, local searches are just as important as any others: ‘web agency Annonay’, ‘plumber Valence’. We optimise the pages on your website that mention your service area, and we advise you on how to maintain your Google Business Profile and ensure consistency in your name, address and telephone number wherever they appear.

Redesign and migration: maintaining your SEO

Changing your website is when you’re most likely to lose your SEO ranking: URLs changing without redirects, pages disappearing, content rewritten without the keywords that made it discoverable. We prepare every migration with a comprehensive redirect plan and a check of every old URL — this is how the architecture firm Chabanne changed its website and domain name without losing its search engine rankings.

Measurable results

We monitor your rankings and traffic using search engine tools — Google Search Console, Bing Webmaster Tools — and your website analytics. Every month, you’ll know what’s improved, what’s declined, and what our next steps will be.

Frequently asked questions

How long does it take to see results?

The first results are usually visible within a few months: this is the time it takes for Google to revisit your pages and reassess their ranking. Technical fixes often take effect more quickly than content updates.

Organic SEO or paid advertising?

The two complement each other. Search engine advertising (SEA) drives traffic from day one, as long as you’re paying; organic SEO builds visibility that lasts. Our digital marketing page explains online advertising.

Can you guarantee the top spot on Google?

No, and be wary of anyone who promises it: no one has control over Google’s rankings. We are committed to the work we do and to providing transparent results every month.

Does my website need a complete overhaul to rank well?

Not necessarily. The audit will show that many websites improve with targeted fixes. When technical issues are a real hindrance, a redesign or bespoke development may be the best investment.