SEO agency: an audit leading to an action plan

Does your website exist, but Google isn’t showing it – or isn’t showing it for the right searches? Before taking any action, you need to understand why. That’s what an SEO audit is for: a comprehensive review of your website, leading to a prioritised action plan.

AmaZili is an SEO agency — also known as a natural search optimisation agency. We’ve been building websites for over twenty years: we know what, in terms of both their structure and their content, helps or hinders their visibility.

What the SEO audit examines

• Technical aspects: Google indexing, page load speed, mobile compatibility, tags, URLs, redirects, sitemap, structured data;
• Content: the search queries each page addresses, pages that compete with one another, thin or duplicate content;
• keywords: those for which you appear in search results, those your customers use to find you, and the gap between the two;
• internal linking: how your pages link to one another, and which ones remain isolated;
• popularity: links pointing to your site, their quality and their source;
• competition: who ranks ahead of you, and why.

What you receive

• A clear report, written to be understood by a manager as well as a technician;
• a list of target keywords, page by page;
• a prioritised action plan: each correction, the effort required and the expected outcome, starting with those that deliver the greatest return;
• a detailed debrief, to answer your questions and decide together on the next steps.

After the audit

The action plan is yours to implement: your teams can carry it out independently, or we can implement it for you as part of our SEO support service — technical optimisation, content, backlinks and long-term ranking monitoring.

When should you carry out an SEO audit?

• Before a website redesign or migration, to ensure you don’t lose your existing SEO rankings — this is when they’re most often lost;
• after a drop in traffic, to identify the cause;
• when launching a website, to get off to a good start;
• before investing in advertising, to find out what organic search can already deliver for you.

Ideally, the SEO agency should be involved right from the start of the website’s creation: it’s easier to build it properly than to fix it afterwards.

Our tools

We work with data from the search engines themselves — Google Search Console, Bing Webmaster Tools —, with your visitor statistics (such as Matomo), and with our own website analytics tools. We also check that your website complies with Google’s guidelines: certain practices that were once common are now penalised.